Mucked-up marketing is thus: Shoddy content, bad sources, poor storytelling, and terrible grammar. Literate marketers and consumers already know this, but why has the Internet become plagued with millions of ill-formed words and forced content campaigns? It’s easy, that’s why.
Small businesses seeking refuge on the Web rely on exposure to generate sales and attention. These companies use a combination of social media platforms, blogs, press releases, images, infographics, and countless other tools to up the contact rating between the brand and the consumer. Great — these strategies are proven to work, but only when they’re formalized, professional, and demonstrate results.