On Friday night Philadelphia 76ers coach Doug Collins defiantly thumbed his nose at one of our least-favorite NBA traditions – the fast food “earning” ticket giveaways that teams usually provide to fans if the home team scores over 100 points.

With nine of the NBA’s 30 teams averaging over 100 points a contest, a number sure to rise as the NBA typically improves offensively as the season moves on, it’s not exactly a marvel when teams hit triple-digits. And yet several NBA teams offer a take on this promotion, which leaves teams in the tricky and often embarrassing situation of having to score needless points at the end of either safe wins or blowout losses in order to satisfy the home crowd’s craving for something they’re usually embarrassed to eat. With his Sixers already up 99-80 over the Atlanta Hawks on Friday, Collins demanded guard Evan Turner dribble out the clock so not to show up their opponent, and the always on-point Philadelphia crowd responded with boos.

Not willing to quit while he was ahead, though, Collins told the public address announcer that he’d “make up” for it out of pocket. From the Associated Press’ Dan Gelston, via several previous outfits:

Paying for the fast food burger himself? As other outlets have noted, this would cost Collins well over $72,000, while providing the Sixers with the lamest logistical nightmare on record – tracking down thousands of petulant fans who feel as if the home town team’s blowout win is somewhat invalidated because they didn’t get a free 600 calories to chomp down upon.

There’s so much fault to go around here that it’s hard to ponder as to where to start. Collins has always readily worn his emotions on his sleeve, so the push/pull of both not taking a needless shot at the end of an assured win and disappointing his team’s fans was likely just as strong on both sides, which is why he reacted the way he did.