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“Black gold” used to refer to oil. Now the term may well be applied to the new Geisha “varietal” being offered by Starbucks for $40 (U.S.) for a half-pound or $7 for a “grande” — a 16-ounce serving.
The new variety, Costa Rica Finca Palmilera, dubbed Geisha by the international coffee chain, is only available so far at 46 locations in the U.S. Northwest region. A company official described Geisha as “rare (and) difficult to grow,” by way of explanation for the premium price. A “tall” cup of 12 ouncesd costs $6.
“We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal,” Starbucks spokeswoman Lisa Passé said.
No word on if/when it’s coming to Canada. If it does, will you pay $7 for a 16-ounce cup of Geisha? Take our poll.
Starbucks’ head office is located in Seattle, Wash.